Strange, but maybe not so strange: I’ve never seen these lady ad’s, not on the SPF and not elsewhere; but I’m living in Europe and I guess that the Fredericks have only paid for ad’s in the US, where they reside *) (showing only to US localized IP-numbers).
Second guess: they have an ad-campaign just for the Christmas-gifts period, and the ad’s will not be seen (as often) after 1-1-2014.
*) Above 90 Mall store locations to turn your head in another direction.
That’s the reason I have an ad-blocker (for all sites, not just SitePoint). They don’t just annoy me; flashing images make it impossible for me to use a page.