I’ve just watched an interesting video from Brian Dean at backlinko - 4 Big Content Killers
It mentioned how important it is to promote your content to the influencial people who will find your article interesting - rather than only just writing for your audience. This way you can get more shares and more new people looking at the blog section. This may mean you have to go back and edit some of your posts, as the influential car loving people I would say might be interested in: classic cars, doing up cars, best places to find cheap parts, the things you need to look for in a mechanic who specialises in x, y, or z - which may be different to the audience you are writing for, but who are not reading your posts but may be listening to the big names.
Obviously this is assuming that they are actively interested in cars and not just looking for a local mechanic. But on the flip side, if you can get those people talking about your content, you can improve your rankings - and visibilty for those people who are looking for a local mechanic.
I read a quote that said make your content better than what is out there
So I would have a look around and find similar items that cover what you are thinking about. Then assess it - does it not have enough pictures, would the information be improved in infographic form, is the writing style in line with the audience, is there some piece of advice you would add?
SEO needs time, no matter how good books and guide you read, you will learn real SEO through time. Anyways, good thing is you realized your incompetency and have started already.
I just did a Google search on 10 different search phrases related to his business, and I am very proud to say that on every phrase he is now on page #1 with Google!!
It took about 3 months to go from not indexed to page 1 but apparently my hard work paid off!
Of course this is not a total victory. Traffic is still abysmally low. For July the website attracted 40 sessions and 32 new users, with an average time on the site of 1 minute 37 seconds. (This is just visitors from our state. if I include all traffic to the site for the same period, it jumps up to 627 sessions and 609 new users, with an average time on the site of 48 seconds.)
I think part of the problem is that my client works in a very specialized area of repair, and people don’t go searching for that until they need it. (As opposed to retail or news or forum websites where people might go every day.)
There is a still a long ways to go, but at least getting onto page #1 for all of those searches was a small step forward.
P.S. I wonder how things might change if the website I built for him was “responsive”?
(I am spending the entire day today trying to build my own website that is responsive. If I can get that up online, maybe I can see if RWD helps any?)
Check the Mobile section of Analytics. How many mobile visitors? How does mobile bounce rate compare to desktop?
Mobile friendly now affects mobile search ranking in Google. A low number of mobile visitors may be interpreted as little interest from, or little potential in catering for mobile users. But on the other hand it may be that you are not reaching them due to Google’s new mobile search algorithms.
If the mobile bounce rate is noticeably higher than desktop, those who do find the site are not having a good experience there.
SEO can take weeks and months to show tangible movement of our in site search engine rankings. We should mainly focus on Rankings,Traffic, Conversions etc.Try new things. Be adventurous. Experiment with new content or approaches. Sometimes failure will show you the right step to your sucess.
