There is a great deal of very useful information in this article. Some you can find in other places, but extremely helpful when deiging a site. The key is of course knowing what users are after and this post gets to the bottom of how to reveal this key information. I would like to know if there is a way to get around the HTTPS search masking of google keywords? We are seeing that most visitors to our sites have used keywords to find us but they are masked because of the SSL connection they have while logged into their Google accounts. I’ve seen ways to get around this posted on GA site but none are practical or helpful. Any techniques we can use to get the keywords in GA from https searches? Thanks.