sarahcanfield — 2011-02-09T05:09:50-05:00 — #1
What is A/B testing in adwords ? How important it is ? and is it must for every campaign to have A/B testing ?
imsas — 2011-02-10T11:17:33-05:00 — #2
A/B testing is where you test two or more landing pages to see which landing page has better conversions...
leadboltbrian — 2011-02-10T20:02:02-05:00 — #3
It's one of the best vehicles for determining what to scale. Our multivariate testing gets as specific as what colors convert better...
hellospank — 2011-07-13T09:10:51-04:00 — #4
a/b testing is the discipline of testing interactions or engagements between two alternatives of a piece of digital content, usually a web page, email or piece of digital advertising. These techniques are useful to test a new piece of body copy or two equally strong pieces of creative.
From my point of view, a/b testing are needed in many cases but it depends on how relevant you considerate SEO for your own business