Hey all,
We’re redoing our site and have a challenging situation that no one can seem to come up with a good solution to so far.
First, here is the overall context. We are exclusively a wholesaler. We sell only to resellers. We have our wholesale pricing on our site and it has a basic password protection with only one login. So, every one of our customers uses the same login. (It’s crazy, I know! This system was made in 2004 or maybe earlier).
So, moving forward, we are developing a new site and will require everyone to create a unique login.
We have to restrict the Acct Creation process on the site, as we don’t want just anyone to have access. Remember, we have an exclusive customer base. So, we have to have all our customers (I think it’s like 5,000ish) create their own accts… without making it burdensome and annoying to them.
So, what’s the best path for the conversion process?