I wouldn’t disagree with this. It’s not the content providers to blame, it’s the ad providers.
If I could somehow “join” an ad network, select preferences based on what I like, set minimal basic demographics, and all participating companies who buy ads are curated and guaranteed not to be sleazy companies, I’d allow those ads.
If said curated ads were also vetted for good content without tricks and bad code, with landing pages checked as well, that would ease my mind.