Adding custom content to a template - Advanced techniques

I have this page that I want to add content to

http://www.womenoffaithwhothrive.com/register-login/

But the content is being added below the forms, so what Is the proper way to add content and have it show up at the top of the page whilst making it easy for the user to edit the content also?

Would it be a widget, hooks? Can you help me through this process?

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