Basic criteria for website content

I’ve found that manually re-writing articles feels a lot more pleasant than using some article spinning software. (although with the software the goal is to produce many different copies which has fine grammar and all of that.)
but whatever, I take no interest in ‘spinning’.

In addition to unique, good, not copied, relevant, etc. you should upload content that has around 400 words. In this content, you should try to use some of your target keywords one or two times. Don’t try to overuse the keywords.
Stick to the information of services or product you are providing.
Make the keywords strong or bold in the content.

Content needs to be fleshed out somewhat, no-good having thin content as this is never going to rank well in the search engines - least not the ones that truly matter. Aim to write 400 words as a minimum and have a targeted keyword in mind if you want to get on the SERPS.

Website content has to be informative and precise. It should be valuable for the people who visit your website. It is important to use powerful words that best describe the products / services provided by you.

Pick a main keyterm and one variation of it. Run them both through a LSI keyword program or site. Not down the most obvious linked words.

Craft an originl article with the main term in the title and make sure the rest are weaved in naturally. Link to it on your site from other similar content.

Producing and circulating quality content is a widely accepted and adopted strategy many use to increase their exposure online! Many however tend to focus too much on their writing skills therefore overlooking the all important area of topic selection! Read further to discover writing advice you can use to help with your topic selection to make your efforts easier and more effective!

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Determine if page is a mask for advertising; if so information might be biased. View any Web page as you would an infomercial on television. Ask yourself: why was this written and for whom?

unique, fresh, straightforward, error-free and relevant to your niche = these are the qualities that a content must have to be considered as great.

Your website content is very important, so it should be informative and precise. Make sure that the necessary information of your site are easy to access. It can help you to get a good impression of your customers.

-page title
-header (H1, H2, …)
-content length
-keyword density
-content that provides value to visitor
-avoid duplicate content
-linking to good resources, etc