So I sometimes feel like I fight a never ending battle educating people about those tactics that are sure to get them in trouble with Google, and yet people sell products that promise ranking but instead deliver terror a few months down the road as the sites gets penalized. Here are some words I look out for in a “scary” seo offering:
It has taken me over a decade! I have a million+ pages on my sites with real content that is unique. It didn’t happen quickly, but I have "guaranteed’ rankings and results!
I would agree with everything except ‘guaranteed rankings.’
When I give people a guarantee, I stick by it… a guarantee in itself is not a sign of a bad SEO company, but one needs to do their due diligence when it comes to deciding whether a particular SEO company’s ‘guarantee’ is worth the pixels it’s written on.