I think it’s a matter of perspective. I view social media, when related to business, as a way to gain followers that you never would’ve been able to locate before.
I just feel that is how the world sees it. Either you are a FaceBook freak and have a FaceBook page or your business/website fails.
Maybe so, I dunno. But that’s not the impression I’ve gotten working with small businesses.
This is one of many reason I HATE FaceBook.
Me too, in some ways. But in others, it’s sort of like hating Google for being the only search engine that really matters, or hating Microsoft for being so inexorable that it can force myriad versions of a bad browser high into the spotlight without the product deserving it through sheer force of will - we can cry and be anoyed, or we can deal with the system and tools that are in front of us.
Or we can do both, I like to do both 