Try this:
$('.nav_link').one('click', function(){
event.preventDefault();
var img = $(this).find("img")[0],
flavour = $(this).data('flavour');
img.src = img.src.replace("on", "off")
$.get('/filter/?search=' + flavour).done(function(data){
if(!$('#container').hasClass('is-loaded')) {
$('#container').addClass('is-loaded');
$('#container').html(data);
} else {
$('#container').append(data);
}
});
});
Works for me : )