What are top characteristics of a good email marketing web application for you?
1.Unlimited lists
2.Unlimited Emails
3.Unlimited Contacts
4.Ability to send long strings of emails (AutoResponders)
5.All for a low low price.
I would say a good email marketing company has at least 2-3 of those things with one limiting factor.
There’s so many…
Great personalization features (the ability to customize content based on list attributes dynamically).
A/B or multi-variant testing engines on send time, subject line, body
Strong reporting for open rates, ctr, geographics
Triggers/ series based email campaign kick offs to do automated programs
Native social sharing tools
Data output to larger CRM / analytics services for 360-degree profiling
Easy to use interface for management
List metrics and included non-responder supressions