The quote from the journalistic ethics guy makes it sound like over-glorified mad-libs.
Which of course things like sports summaries tend to be. They're almost as mundane as interviews with sports stars.
"We're gonna go out there and win... and be a team. ...and if we're not a team we won't win... and I'd like to thank Jesus and my mom."
Where you can listen really close and hear the producer saying "somebody get Jamall off the bloody mic"