Content marketing and mobile devices

[Albert_Stokes]

I hear that more and more people are using mobile devices to connect to the internet.

How does this affect content marketing?
Does it become less relevant?
Is it difficult to produce content that is attractive on smaller screens?
Will businesses spend less on content?

Thanks

[joshmackow]

It definitely affects content marketing with the types of data that are being searched for. For example, readers may be looking for shorter form articles that are answering more specific questions.

So understanding what your customers need when they are searching for content is a big must. But I would say it makes content more relevant as eyeballs will be able to access your content more often and in more places.

[molona]

@Albert_Stokes

How does this affect content marketing?[/quote]
Mobile devices are simply another way to reach your customers. So, yes, it does affect your marketing. How? well, that depends on your strategy. Maybe you want to send specific campaings to mobile devices user (how about phone users, sending them a text?) Or you can provide content specific to mobile people.
It also depends on your product. So if you sell washing powder, someone that does a lot of cleaning will be more interested that someone that travels so much that doesn’t really have the time to think about those details and will buy anything that he sees at the store.

@Albert_Stokes

Does it become less relevant?

Why should marketing be less relevant just because there is a new way of interaction with your customers?

[quote=“Albert_Stokes, post:1, topic:102174”]Is it difficult to produce content that is attractive on smaller screens?[/quote]As with any medium, it has its challenges. Mobile devices are smaller. You want something that will look good in a small device… but that can get the message across. Readibility (if you use text) is a must too.

[quote=“Albert_Stokes, post:1, topic:102174”]Will businesses spend less on content?

Again, why should they spend less on content?

As joshmackow said, the important thing is that you understand your market, what they want and how they want to receive that information

If you deal with young people, mobile marketing should be on your list for sure. If you deal with elder people, maybe they’re not so technology savvy and it is not that important.

[ingleslenobel]

It’s an interesting question actually that merits some further thought.

• On mobile, unless you’re #1 on a Google search you’re nowhere.
• Mobile likes scrolling even less than desktop.
• But for good rankings, nowadays it’s better to have long, thorough articles.
• Which mobile users don’t necessarily like
• So there’s a bit of a conflict here, which maybe why the OP raised it.

[sembrown]

Without content Internet marketing is not possible, you can use images with alt tag for small devices like mobile. You can give short description of your content for mobile with better images.

[pintukennady31]

it is very interesting post .content marketing and mobile device.without having good content in any website it is useless so,content marketing is very important and should have good description on any device or image.

[Mittineague]

Thanks everyone
As the OP hasn’t returned it is reasonable to assume they have found their answer

Topic Closed