[FONT=verdana]Personally, I think the table is perfectly clear and doesn’t need any major changes. But I’m presumably not typical of your customers.
Converting it to a graphic won’t itself make it any clearer or less clear. What’s important is the layout and the content, not whether it’s presented as graphics or text.
That said, I can suggest a few minor improvements:
Make it clear that the figures in the individual cells are per user.
Add a currency symbol to these figures.
Remove the User Count heading (it’s not a strictly correct heading for either the row or the column to which it refers, and is in any case unnecessary).
Consider adding an example of the pricing (“For example, 52 users of the Base Edition would cost 72 cents (3 x 14 + 2 x 14 + 2 x 1)”)
(On reflection, I’m not sure point 4 is really necessary, but you might consider it anyway.)
If these suggestions don’t solve the problem, I would go back to the people who have said it’s too complicated, and ask them what in particular they don’t understand (but don’t expect to get a useful reply from them).
Your pricing table already seems perfectly clear to me (and can be even better with Mikl’s suggestions). I think we’re all used to seeing pricing tables like this.
Often when people say things like: ‘There’s too much text’, or ‘It’s too complicated’, or ‘It needs more pictures’, what they are really saying is: ‘I’m actually not interested in this topic in the first place, which is why I can’t be bothered to read any text about it or figure out any details. I am not a potential customer. Just entertain me with some pictures!’
People who are genuine potential customers are not going to be put off for one second by your table, IMO.
I agree with Paul and Mike. Further, remember that those who do understand it aren’t going to complain. So you really only have access to negative feedback. Look at your site stats. If you have 1000 page views per day and two complaints, that would be one indicator that puts complainers at .2% of your visitors. Another way is to look at your conversion rate. If you are getting 98 orders per day and two complaints, that would put complainers at 2% of your customer base. You can’t please all of the people all of the time.
Thanks for all the valuable replies, very useful. Special thanks to @DaveMaxwell for me that is the layout I was looking for but my poor brain just couldn’t see it!