Just read this post on Sophos’ security blog, citing a report from PageFair:
"Not all ads are equally annoying: the study found that the majority of adblocker users are willing to view non-intrusive ad formats.
“In fact, if ads could manage to keep themselves from cartwheels, barking or blocking the content users are trying to view, instead choosing to quietly and unobtrusively advertise with text or image ads, 67% of adblock users said they’d be OK with it, PageFair found.”