Good article.
On a slightly different FB note, I personally have never understood why even large businesses would place SO much emphasis on advertising on FB and in a lot of cases only a FB link (check us out on FB and that’s the ONLY contact) and not their own properties. I see this everywhere for both small and large companies and I believe it’s incredibly short sighted. They’re basically saying FB is where we send everyone with all their marketing which may help them ???, but, absolutely helps FB. It’s really bizarre because they spent money to build a site / campaign / what not and then they advertise FB and hope? I don’t get it.
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