Could you give me feedback on our site: http://happyhounddogtreats.co.uk please?
I'm especially interested in the flaws and weaknesses of it, as we need a higher conversion rate from it than we're currently getting.
I'm pretty new to the whole deal, so maybe not the best person to offer critique, but here are my thoughts.
The site looks good. It's clean, attractive, and to the point.
The only thing I can think of that might help you increase conversions is having stronger calls-to-action. Like instead of "Bag of 8 Only £1.40 Click Here" on the apple-cinnamon delights image on the slider, maybe says something like "For a limited time, get 8 for only £1.40" to add a sense of urgency to it. That's my £0.02
Thanks leafspirit. Good idea. I've added more urgency and calls to action to various parts of the site... bit worried about over-crowding the white banners but I only really put those there temporarily until I think of some better designs.
When I read your title first thought was how you had a really good niche site. I mean I don't think I've heard of a dog website specialize in treats, although I'm not really a dog person. When I saw the domain name I cringed, it's way to long to remember. This is a bad thing since most people who visit most likely will never repeat just because they won't remember how they got there. I would recommend putting a 'add favorites' bookmark on the main page to easily remind past visitors to bookmark you for future visits.
The site it self is very beautiful, if I have had a dog I most definitely buy some doggy treats from your e-store. Like the colors as well the pink and white goes together. The pictures are very clear and dynamic. For the quality you should get rid of the long domain name and switch to a .com.
You're right that the domain is too long. We're trying to come up with something that could work as a shorter domain but all of the obvious ones are taken. There are in fact many dog treats websites making the domain situation harder for us.
Some ideas for further association about a domain name:
- DigDogTreats.com, DigIt-dogtreats.com, DiggingDogTreats.com, UKdogtreats.com, uk-dogtreats.com, GladDogTreats.com, dogtreating.com (all available).
- DogDelight.com is for sale ("only" $3,195).
Nicely done! I used Firefox and was quick to load. Very concise and clear. I like that you have the products listed right off the landing page, which helps with a quick sell and a quick review. Love the images; they're both cute and clear.
I actually salivated looking at the picture! Does that make me weird?
Thanks so much! I thought I'd checked http://ukdogtreats.com recently, maybe I'd missed it.
Haha, well you might want to go for a checkup at your local vet, make sure you're not coming down with anything serious. Thanks for the nice review!
Very nice , Fretman. I think you've nailed it with the colour combination and your subject. If i really was looking to buy some dog treats then i would probably buy some
Your navigation is very clean and simple and your meta's are unique. The structure looks fine by me, your using the H1,H2,H3 tags properly so... i would say you've done a fine job
What could you extend or improve:
This could be my opinion only, but i would implement the social media buttons higher on your page.. so people can find it easier... i would also choose for a different "Like our facebookpage" button, just in order to get more Likes and traffic from your social media. But that would just my personal opinion
Not too bad I like how the background color blends in with the images in a way but I think you should add an button or something to convert the currency from euros into dollars correct me if I'm wrong though, unless you're only selling in the UK.
Also you should add a Facebook and Google likes thing onto the page somewhere to help promote your website and business and you should probably add a news tab on the top somewhere with information with all your news, I see you have news on the side of the main page but some people might want to see all the news not just the latest.
Also if you have products on sale your should make a on sale tab on top of the page with all the products in there somewhere.
Thank you for reading my review I hope I helped you out a lot thanks.
As a first time visitor, not really knowing about the existence of the company, I really start questioning whether I should continue browsing the site. What if you are conmen? The first thing, in my opinion, that would allow me to trust the site, is seeing other people know it. Add a facebook like box somewhere up top instead of showing them visa and paypal first. When I see 2000 people in the UK know this company, I know I'm in a safe place.
Sliders are pretty attractive to any one. You at least visitors to see some sort of navigational controls. Web Designers like us know the concept of 'hover on elements and see other hidden elements appear magically', visitors don't know that.
Add images to your key ingredients in the ingredients page. Makes the page look less boring text intensive
I just visited your site and the design looks really appealing. Since you asked only about the conversion rate, please find below my feedback on this:
- If you have positive customer reviews for your products (e.g. allow and promote users to rate products), then you could increase it.
- If you have any press reviews, trust seals, etc. this could also increase the conversion rate.
- It's not 100% clear if the products can be fed to any dog type or for which it can be used. Maybe it would help to make this more clear or build an online shopping assistant to find the right product for your dog.
- As another person mentioned, it would also help if social channels like facebook are better integrated to create a more personal experience.
- Finally, it also depends much from where you get your traffic. For traffic from search engines for highly relevant keywords the conversion rate will be much better than from facebook ads. So maybe you also need to check your campaigns to optimize your conversion rates. Maybe you have AdWords campaigns with irrelevant keywords.
I changed the look and added some of the things suggested in these great reviews. I've got more social media buttons on the site, but our fb/twitter pages aren't very developed yet so I haven't given them the highest prominence.
Thanks for all of your ideas.
I like the site! Looks very clean. One weird thing to me was the default cursor.. I know it sounds strange but it caught me off guard on the site. Maybe expand the page block a little bit to get rid of some of the space? I'm very fresh to websites so take my advice with a grain of salt haha.
I really like the slideshow though!(:
I just checked: [DogTreets.com and [URL="https://www.namecheap.com/domains/registration/results.aspx?domain=doggietreets"]DoggieTreets.com](https://www.namecheap.com/domains/registration/results.aspx?domain=dogtreets) are available. You could also add a few MORE 'eee' to make it more memorable (in a cute way).
Or try something like DawgTreats.
Really like the website! It’s very clean looking and is very slick. Since it looks like you take CC payments, you might want to add some kind of security seal at the bottom of the page to boost buyer confidence. I love all of the cute pictures of dogs all over the site!
I don’t see any kind of sign in link. Do you not have customers create accounts when checking out? You might consider doing that, since it’s always nice as a customer to be able to sign in to avoid filling out shipping information every time, and to be able to view past order history.
Nice looking site. A couple of specific things.
Responsivity was pretty good with 2 small exception. At somewhere around 730px it went from 4 columns to 2 and the items in the last row were staggered. Also, the get 10% off pup did not scale, so at a mobile dimension it practically took the whole screen. Keep in mind I was just resizing my browser, Chrome.
I've never really like long feeds that I have to scroll. I would use an automated scrolling feature for the Twitter feed that can be paused when hovered. My main complaint is that when I'm scrolling up or down a page, the page stops moving when it hits one of those boxes and just starts scrolling the content inside. Make sense?
Maybe make the images greyed out or some other slight image change on hover for the main products, instead of just the text underneath them? It provides confidence that the user is where they think they are.
If you're worried about conversion, I would include some of those great reviews on your home page. Possibly where the Twitter feeds are.
Your site is great, beautiful and eye catching...That's my first impression and that's what I can say about your website..It use a great and lovely theme..It Looks professional..It's completed with news..It's great..There's no problem with your site..You now just need to get traffic(visitors) and you'll make money..
Really nice site. I think it truely does its job well as a dog treat eCommerce site.
I wasn't a big fan of the font used in the hero section. I notice one of them has a drop shadow and others dont...
Would be nice to style the form fields on the contact page so they are not the default style.
Overall great site!
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