Email marketing

Marketing
1

I have just downloaded “Create stunning HTML email that just works!” by Matthew Patterson.

It contains some useful information but is now 4 years old. The Sitepoint URL for the book has no updates.

Can anyone recommend useful sources of information that might complement this book please?

TIA

Andrew

2

Can you just clarify whether you’re looking for more information about creating HTML e-mails, or about e-mail marketing, as your title says?

3

Not much has changed in email coding since the 1990s, unfortunately, so the book won’t be out of date. There is some scope for @media etc. these days, but not much.

The author works for CampainMonitor, an email sevice that has a ton of articles and resources for creating HTML emails, so that’s a good site to visit. Their rival, MailChimp, also has great articles and other resources. And there are many, many other online resources. You just need to do some basic googling. :slight_smile:

4

Thanks for your reply.

My post was prompted by the book, in particular changes to technologies. For example it refers to Outlook 2007, but we now have 2010 and 2013: four years in IT is a long time.

I am looking for information that updates relevant topics in the book, which addresses primarily the creation of emails (both HTML and text) but also refers to marketing in a wider sense.

5

Thanks. I did look at these when last updating email templates a short while ago, in particular having to use tables. I’ll have another look.

6

Just found the following on Sitepoint:
http://www.sitepoint.com/best-practice-email/ and a second article. Very similar to the book except the update for media queries.

7

Thanks for posting that link. I’ll add it to our e-mail sticky thread.