Hi folks, I wanted to know if we do Promotional activities on Baidu, Yandex and other search engines(excluding Google) and we pay our main attention towards direct traffic also, will that result in successful promotional campaign even after Excluding GOOGLE from our startegy?
Unless you are specifically targeting China or one of the other very small number of countries where Google is a minority player, I wouldn’t recommend that as a strategy. Throughout almost all of the world, Google completely dominates the market. My (UK) site ranks just as well in Yahoo, Bing and other search engines, but Google sends me 93% of all my search referrals and 60% of all traffic.
Google dominates the search engine market, it’s a highly used search engine and known to almost every internet user. Excluding Google from your list would not be the right option.