Finding statistics on the benefits of having a strong brand identity / rebranding

At the moment, I’m trying to gather statistics or case studies on how re-branding has affected their business - but I can’t find anything!

I can find tonnes of sites that say it is important, and lists what you need to do, but doesn’t have any empirical evidence or statistics to back it up.

I know myself how important it is, and how it effects brand perception from customers, and why it is important when repositioning yourself in the market - which is even more relevant when the company wants to go for the high end, luxury fashion market.

So, I need some statistics or case studies to back up my points.

Can anyone help me out?

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