http://www.savepie.com is about privilege card called savepie recently launched in Delhi, India. This card gives card holder opportunity to enjoy upto 50% off on restaurant, salon etc bills through out the year with no hassles. Please give your feedback about the site design, content and feel. So that we can improve it and do better.
Hello there, savepie. I think your header and footer are solid. I do have some issues with the body of your Home and Savepie? pages, however.
The graphics in the "Savepie Card Features" column look a bit like click ads. I subconsciously looked past them at first, before realizing they were page content. I think you would be much better off using html and css here. The same goes for the "How Savepie works?" column. The benefits in SEO, edit-ability, and accessibility really make this a worthwhile change. But if you choose to keep the images, at least add some textual information in the image alt attribute for accessibility.
A little further down the page, you have an area with precious white space just aching to be filled with some of that content. Try filling this in with some of those sections in the right column
I'm personally not a big fan of the Facebook integration. A simple link to your Facebook will do. If I want to read it, I'll click the link. I think the "Our Merchants" column would look better taking up the full width here.
The Savepie? page feels a bit redundant. It took me a minute to realize that the only difference between this page, and the home page is the one little paragraph under "What is Savepie?". Consider expanding on the information on this page, or combining it with the home page.
That's all I have at the moment.
What I really like about your website is that it showcases all the benefits of owning a savepie card in a great way. The site invites the user to dive into the opportunities even without owning it yet. The aesthetic design could be better though. The layout is fairly tidy, but needs more air (spacing) between elements. You have used a good color scheme, and I wouldn't change that in any way. As for the typography, you need more contrast. The only thing that differs a header from regular body-type is that it's bold. This makes it difficult for users to find the exact information they are looking for. Consider using a bigger font-size.
Content-wise your introduction works well. It's short, but still summarizes the concept in an understandable way. Also here you should do something about the typography. The introduction is what the user is looking for when first visiting your site. Make it easy for them!
The step-by-step introduction is a good idea, but it looks to much like badly made advertisement banners. Cut the clipart, find some proper images or consider making some icons. Photos may also be used. This section also needs more air between the elements. I agree with cgCody on the "Savepie Card Features". Make it just as attractive as the "our few tie-ups" or use HTML/CSS and this will work well. I disagree with cgCody on the facebook integration, and I think this is a good opportunity for free marketing of Savepie.
When I first viewed the page, my eye was flitting all over the page, trying to work out what it was for and if it applied to me—in my part of the world. I couldnt get answers. You really need to address that, unless you expect visitors to the site already to know what it's about. Your intro in this thread should be written in big text across the top of your home page:
Savepie is a privilege card that enables holders to enjoy up to 50% off restaurant, salon and other bills throughout the year with no hassles.
Your site looks good but you can make it more attractive so that more and more people comes to your site and go for your product.
@savepie Do you think that Indian-based consumers would have greater trust for Indian websites that are using a U.S.-based website-seal-of-approval? Would your customers see value in a VeraSafe or Better-Business-Bureau type of trust seal on your site? Curious to get your thoughts on that issue.
Otherwise, I agree that the site is overall looking good, but frankly it is really difficult to know what will work in a foreign market.
Take care with your search form, it's easy to inject HTML through it as you're not filtering out HTML tags:
Basically, what you need to do is clean up the search string when displaying results. So if I search for "food", you'are showing "Search results for food". But if I search for "<img src.../>" you're showing my html tags as well.
About the design, I think that the images you display on the left column are confusing. They look like banners but you can't click them. So make them clickable, and link to a page with more explanation of each feature. Better: remove the images and use text, to make it search engine friendly.
Also, fixing those markup validation errors and warnings on your site will help making your site better.
I completely agree with cgCody.
The site is a great idea, but it seems like there is too much all at once with ads, I wasn't sure where to start looking. I think if you had a better flow, maybe a little more space, quite possibly some reviews??
One thing to remember about good layout is not to overcrowd your space. White space can effectively add good value and quality to your site.
I agree with many if not all of the comments but note especially the font size
"Savepie card gives opportunity to our cardholders to get discount at multiple outlets".
IS KEY but it is so small
and I found I was looking at the beer glass! sorry Can you reduce this lovely food images contrast to focus the eye on YOUR words
and SELL the aim of your card
The needs you address, the feature the cards offers, and the benefit to the holder - right at the start where you write "Savepie card gives opportunity to our cardholders to get discount at multiple outlet
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