Good books on SEO, SEM and online marketing and promotions?

Hello everybody. Are there any good books that cover the details of SEO, SEM and online marketing and promotions? I know there are no short cuts or magic spells to get the results you want on the internet. There is usually the hard way of doing things and I am willing to undertake that approach.

Also, any tips would do in that regard as well.

Thanks a lot.

LK

Iā€™d recommend SEO Expert Strategies by Sam Adodra. You can find it over on Amazon. Good read with solid strategies.

The Ultimate Guide to Google AdWords by Perry Marshall, also.

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The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.

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