Recently my client, an e-commerce website, has suffered a major blow in terms of Search Engine Ranking, mainly in Google.
We're struggling to find the reason for this. We've worked on the content, etc to try an give it more for Google to look at without overdoing it obviously.
Recently we've noticed a major increase in the number of internal links Google states that there are over 15 million internal links in all, this is including sub domains.
However, the issue is, this number essentially shot up from an understandable few thousand to, if i remember correctly, 13 million the next day.
Should we be worried?
Also, how many links per page would you say is too much, baring in mind that this is an e-commerce website which is bound to have a lot of links.