I am referring to the header of the web page (within <body></body>) not the the title tag within <head></head>
I use an H1 with image replacement to show the logo of the company etc. in the header.
But in the body copy where I also put the title visible to the reader I surround that with H2 tags.
<h1>Interesting new fishing lures</h1> <---- This is the graphic header
<h2>Interesting new fishing lures</h2> <---- This is a text in the body copy
<p>blah, blah blah ...</p>
Is this right?
I was looking at my wordpress sites and they use H2 tags for page and post titles. So I suppose I use the same title with H1 tags and they h2 tags just so there is only one H1 tag per page.