So many businesses are now jumping on the Facebook bandwagon in droves and there are still a lot of misunderstandings when it comes to setting up the account correctly. Do you need a personal profile first? Can I just create a personal profile with my business name and information instead of my own personal information? What about using the “BUSINESS ACCOUNT” feature that is available when setting up a Facebook PAGE for the first time to avoid having to create my own profile?
Not fully understanding the differences can end up hurting the efforts you put into managing your Facebook presence as well as the actual functionality of your business page. To understand the 3 faces of Facebook (Profiles-Pages- Groups) check out my earlier post but let’s look at some important facts that will help you make these decisions as set up a business page: