Personally, I don’t get it. Doesn’t it make it easier for the ticketing company as well? Since it’s more convenient for both, why does there need to be an extra fee?
It’s basically a way of hiding some of the cost, to make the service or product look less expensive than it really is. It’s not so very different from the airline that quotes a fare to get you from A to B, and then adds a check-in charge, a baggage charge, and so forth.
There’s no logical reason for it. After all, you don’t expect to pay a service fee if you buy your groceries on-line, or if you pay your taxes on-line. On the contrary, the fact that on-line is more convenient and reduces paperwork should make it cheaper, not more expensive.
It’s especially pernicious for events or services where you have to book on-line - where there’s no other way of doing it. The market should react against these charges, and takes its business elsewhere.
I guess that’s the big problem - there usually isn’t anywhere else to buy a ticket for a particular event. If there are several outlets then they all do a similar thing - why wouldn’t they?! So I suppose fixing that would come down to regulation of some sort.
There is no harm in charging minimal fee for online ticket booking. After all saves individual’s time, travelling, standing and booking it from a counter part.