Hi, how do you get links if you have a very small or specific niche. My example is that I have site about Global Management Challenge, which is a worldwide competition in strategic management. However there are only about 5 sites about it (most of them old without any activity) + organizers sites.
Since I´m selling some stuff about the competion (legal of course, some tools, etc.) I can´t expect that the organizer will promote me.
How would you try to get links in this case and rank better than 30 organizers´ local websites for the main keywords?
Trying to get it from sites about management is quite obvious here. But they are kinda not interested in the competition since they dont play it (it is for university students).