Long tail keyword strategy can break through the bottleneck of the website. Long tail keywords are the opposite of "head" terms, which are more popular or more frequently searched on. For example, "fish tanks" is a head term, but "compare prices whisper aquarium filters" is a long-tail keyword.
Beginner search marketers often focus on head terms when optimizing their sites for organic search or creating pay-per-click campaigns. This is a mistake—long-tail keywords can offer incredible ROI because they're less competitive to rank for organically and less expensive to bid on for PPC. In addition, people using long-tail search queries are often highly qualified and more likely to convert.
True. I believe most high traffic keywords that are ranked for competitive "head" terms as you call them, still get the majority of their traffic from long-tail keywords. By their nature though, you can't really target long-tail keywords. Or at least, you can't target all of them. You will have to target shorter keywords related and then the long-tail keywords will follow. Most often, you don't know a long-tail keyword until you see it in your analytics.
This topic is now closed. New replies are no longer allowed.