Looking for some advice on a new path

Business
1

I own a training site for a very specialized programming platform of which I am on the pro end of using it myself.

Here is what I am thinking about.

The platform itself can be expensive and then the user has to learn it.

I offer a one-time payment of $97 for access to all of the 160+ videos that I have created. I also have a standing discount price of $47 if ANYONE ask me for it. (I do that for a reason…too long of a back story here.) OH! I also provide a ZIP file of 300+ source code files for helping the user as well.

Anyway, I still want to help the newbies that cannot afford the training after buying the platform.

So I was thinking about starting a newsletter “Learn X in 7 Days”.

I was initially thinking that I would charge $5 but making it Free might keep these newbies longer especially if I continue cranking out helpful tutorials beyond the 7 days. AND my List will grow.

Advertising my membership within the newsletter will be done too. I will also provide source code and a brief PDF about the lesson but no video since I want them to create a desire for getting that membership.

Is there anything missing from this plan that you would do?

Thanks!

2

Only thing missing is trying the plan. And remember, no business plan survives first contact with a customer. So, be prepared to make changes.

3

@azmartha

Thanks! Yes you are correct. The thing so far is that I have my Brand and name recognition in this tight niche. I am considering this just another little off-chute.