There is a module here that imports feeds but once it has done so it takes the values in from the feed header, assigns them a column number and uses that as an easy way to create a template as demonstrated in this short video:
It's still using the post content type but once set it keeps the same layout for every item taken from the feed
Is this done using custom post types? (http://codex.wordpress.org/Post_Types)
I want to create my first Wordpress addon that will include this method of templating but I need somebody to point me in the right direction...