Well, it will be purely a localized classifieds site. I plan to keep it completely free for users. I imagine, even would solid traffic, that it would be difficult to get people to pay for featured listings. I may be wrong, but I probably won't create a theme around FREE, instead I will just leave it free until the site is more popular. At some point, someone selling a car, or a house, may be interested in bumping their ad to the top for $10 (for example).
So, no specific product, just a general classified ads site, highly targeted to our local area. I will also NOT offer personals, I do not need that kind of liability, just normal classified ad categories.
My first thought was ibusinesspromoter, but I am just not sure what keywords I would even address.
(cityname) classified ads
(cityname) free classifieds
(cityname) free classified ads
Would these be examples for keywords of focus?
Another concern was getting some ads posted as fast as I could. I doubt there is any service out there that can post TRUE local ads in my categories for me. I was also considering the fact that some wordpress themes allow the ability to insert Ebay and Amazon, category specific ads, which may help fill some space while ads add up. These wont be posts, but adverts, so I am sure they will not look the part.