I wonder if you could tell me the best way to market our site <snip/>
Right now the products we have are ones that just retrieve app information from the Itunes appstore.
So it really is a very narrow niche.
Any help would be greatly appreciated.
You can use many SEO techniques for promoting your website. And social media is not for promoting website but it is for getting visitors reviews about what information we have provided and also to get advice for making better.
Social Media Marketing is best way to promote your website.
Why do you say that?
Best and cheap way to market your page is to do SEO for your page. Look for the on page aspects of the page to suit SEO and start with the off page SEO activities. If you are new to SEO better start with an SEO specialist.
In order to get someone to purchase something, you have to ask the question from the customers point of view, what is in this for me.
I took a quick look at your site and I don't see that question answered anywhere. I see all of the great things it can do. But why would I want to use this application? How does it make my life easier? Sit down and write the benefits out and then your marketing becomes much easier.
Answer those questions and then you can start to use SEO and other marketing tools to get your website noticed.
I would go with Google. There you can target the area you want and set a budget for your marketing.
Content Marketing is the best way to promote your business. As you've mentioned that it's a very narrow niche, so blog about it. Publish what it does and how it's helpful.
Do guest posting at related sites and build authority. It'll help for SEO and as well as traffic generation.
You can also think about participating in related communities. Just find out where your ideal customers are connect with them. They may be on Twitter/Facebook, A blog or a forum.
I think your niche is just perfect. The narrower your niche, the easier for your site to rank. Just do SEO everyday, and in no time your site will be on top.
If you haven't already, create a blog linking to your site and publish articles in Ezine and the other article directories to get traffic coming to your site.
Narrow niches make for some really great content marketing, since your keywords will be so specified. Definitely blog about this, join forums and publish articles.
Thanks for the advice everyone.
I've heard that article writing is not as important as before since Google made major changes to their search ratings. Am I wrong?
Leverage Social Media sites and blogging sites too..
Now a days social media like Facebook and Google+
Do SEO regularly or find an SEO Expert .. you can attract the traffic directly. Also You can use SENuke X [automated tools ] to do SEO for your site
You can use facebook, twitter and other social networking sites, these can really helpful in marketing.
SEO is one of the most cost-effective ways of marketing nowadays.
you should do work on social networking websites such as Facebook, twitter LinkedIn etc. you can create there profile for your website or business . you can post there about your products and services and share with people.