Marketing v IT/IS

I am graduated in Business degree and with a postgraduate diploma in IS. After working for 10 years in marketing, I am looking to study a IT/IS course to go further for my career, such as market researcher. I think Business Analysis or AI can help me a lot. What course will you guys suggest to me? Many thanks!

i think for business analysis you need to learn data analysis and mining tools like sas, spss etc and many more choices. Also if you have flair for programming and technology databases and related tools for enterprises like cloudera which works with hadoop and nosql databases. AI concepts would be great but you will not directly using it. you will need to use it in conjunction with business, marketing know how and primarily data analysis and mining concepts and tools.