zactive — 2012-11-06T11:54:54-05:00 — #1
I need to know how you can make a mobile banner ad design.
I have designed a lot of web banners at 72 DPI. Is everything for a mobile banner the same except for the DPI? What should the DPI be?
eastcoast — 2012-11-13T07:14:07-05:00 — #2
You have to bear in mind high resolution displays on newer iphones and android smartphones. You can use a vector svg and ignore dpi entirely if you're happy to ignore older mobiles, or serve up 72 dpi bitmaps as an alternative to them.