I landed on a web page the other day that consisted solely of a form to be filled in, and the labels were simply placeholder text like that. But: the moment you land on the page, the first field was in focus, meaning that the placeholder text was already hidden. So there was no way of knowing what that field was for without first moving to another field. As fails go, that’s got to be pretty epic. Beggars belief that anyone could do that, but there you go … 
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