If you try to download an image from the official Apple website, you get:
[h=4]Usage Agreement[/h] Subject to the terms of this Agreement, you may use the Image solely in whole for editorial use by press and/or industry analysts. This right to use is personal to you and is not transferable by you to another party. The Image cannot be used to promote or sell any product or technology (such as on advertising, brochures, book-covers, stock photos, t-shirts, or other promotional merchandise). You may not alter, or modify the Image, in whole or in part, for any reason.
As between you and Apple, Apple is and shall remain the sole and exclusive owner of the Image. You will not delete, alter, or obfuscate any proprietary legends relating to the Image, and each use will be accompanied by the applicable proprietary attribution shown next to the Image.
Go onto istock, corbis, any stock photo website and every Apple product photo explicitly says "Editorial Use".
Am I just getting all weird over something, while although technically not legal, nobody really cares about and just ignores?