How much traffic are you bringing in per keyword that you're testing?
I have had about 6000 impressions with a CTR of 5% the last seven days on my top 5 adwords this week.
How closely are you targeting keywords to your core product (i.e. 'sleeping' vs 'hammock' vs 'Hangmat Currambera')?
I only use words like "hammock stand" "hammock chair" etc. "Hammock" I tried, but the competition on that word made it impossbile to afford.
How much of your paid search traffic is from the right location (somewhere you sell / speak the language)?
All of the traffic comes from the Netherlands. The ads are specifically targetted at Dutch shoppers.
What is the bounce rate on your paid visitors?
Bounce rate varies from campaing to campaign. For instance the ad "hangmat standaard" has a bouncerate of 33%. "hangmat" 27% and "hangstoel" 54%. babyhangmat 61
What is the add to cart vs cart completion rate for visitors?
add to cart vs completion is about 15%-20% (not all of the few sales we had were registered.
Thank you for taking your time to help me out. I really appreciate it.