Just a quick questions for you guys that have your own websites to present yourself and your services.
Is it better for the website to have a kind of personal feel, with my bio etc. or should it be more aimed on my ‘brand’ where basically I am not mentioning myself anywhere and refer to my services in plural? (we provide… )
I’ve seen both, but I am not sure what’s better. I am now working on a redesign of my site. Previously I didn’t include anything about myself, but I was sort of lacking content - only had the actual portfolio / work references and a list of services I offer. I’d like to have it a bit more complex and professional this time… I’ve seen a lot of freelancers / designers have their site quite personal.
Yes, you do want to build a brand. Look what brands do for: Coca-Cola, Apple, BMW, Gap, etc.
At the same time, if you want my dollar, do be like: Coca-Cola, Apple, BMW, and Gap. (They are large, cold, heartless corporations that exist to screw people out of their money.)
I am coming to you because I want your expertise and I’d like to also be my personal adviser.