The Penguin 2.0 was been the buzz all around the SEO world. This update which Matt Cutts discussed on one of his video at youtube in the QA portion.
The question is What to expect in SEO in the Next coming months?
Next generation of Penguin Update called Penguin 2.0
Where do the focus to avoid the penalty of Penguin 2.0
Great website and user experience
Make the site more compelling
Let's users/searchers bookmark the site and tell to their friends about your site
Which sites are prone to penalty from Penguin 2.0?
Advertorials that violates google's quality guidelines.
What is Penguin 2.0?
More comprehensive compare to penguin 1.0
Fight blackhat webspam
Build great content, and stop trying rank with a bunch of junky links. It really has always been that simply. There may be short term rewards, but in the long term just do the right thing and you'll have money coming if for years to come.
I agree with Jamie. A lot of web masters get all worried when an update is released when if they were doing things they were supposed to in the first place, the update wouldn’t even be on their radar. In fact, every time there was an update, people who have been making quality websites should be rejoicing because Google is about to reward them. I think as long as you follow the basics and build sites for users, you will be ok.
Yes i have seen an article today which was telling about another ""Penguin"" update is coming soon in next month and best thing is that save site from penguin avoid keyword stuffing and over optimization.
I have also seen the video, on Matt's blog. Well Penguin 2.0 will also have so many surprises for blackhat as as like Penguin 1.0. May the best natural ans quality results will come out..