My company, has an external blog and we are wondering if it would be beneficial seo-wise to move this blog to our main site or if we should keep it external and start a new blog for the main site. The blog is currently written in the style of a lifestyle blogger but if moved, we'd change the style a little bit to be more formal, yet fun. Currently this blog does not provide very much value to the company other than background brand exposure.
What would the possible SEO side effects be with moving the blog or leaving the blog alone?
If it not support to your site and not leave the blog alone. link it to the other your own blog or profile. that's the way your stuff not waste you get indirect support.
You can start completely new blog to your site and leave the current external blog as its. It might provide little bit of value to your site by links pointed to your site.
Most of the blogs are benefits for the sites especially SEO ...
how to do that?
You can change or convert this blog to be made it as blog posts for useful information for your customers such as updating them with the features of your products or even to make it as forum where the visitors find their own solutions and answers about what they are looking for ...
the blog is good for ranking well and also you can get many links from search engines and refer that links to your main sites especially when you provide solutions for the customers ...
The only side effects would be if the blog is not designed well on the same level as the main site and also the participating of the moderators ..
I hope that was helpful !
For Your Success
Why would you want to keep your existing blog external, and start a new one on the site? Do you expect to get any benefit from having two separate blogs?
If the purpose of your existing blog is to promote your main site, then there would be no point in starting a second blog. You will be diluting your efforts, and - more importantly - confusing your visitors. It makes much more sense to continue to develop the existing one.
As for the more general question: should a blog be external (that is, with its own domain name) or part of the main site's domain? From an SEO point of view, it doesn't make any difference. The important thing is that the blog should contain interesting and fresh content that will attract visitors and encourage them to visit your main site, buy your products, or whatever else you are aiming to achieve.
The best way would be create a new blog interlink it to the old one. Blogs are beneficial to the website which are updated regularly
Did you read Mikl's post above, which explains why this is not a good idea? If you disagree with his points, then please explain why you are giving contrary advice, rather than just make a statement with nothing to back it up.
No need to create another blog it will be a big hassle for your customer. Listen to Mikl's advise. But if you still insists you can do 301 and the domain and log ins will be the same.
Start a new blog but also use the old one for backlinks.
I would move the blog to your company's main domain and put 301 redirects in place from the old pages to their new location.
A few things to think about:
How much link equity does your blog have? Have a look at linking domains in Google Webmaster Tools, or in a tool like Moz's Open Site Explorer.
You mention that the blog has a different feel/identity from what you'll work on in the future. If you have the time to work on two separate blogs, it might be beneficial to maintain the lifestyle/external blog and start a new company-focused blog as well.