To increase the traffic to your site, there isn't a necessity to put up the back links to any of your social profiles. Instead, you do want to socialize your business information in the communities and groups that you find in the social network. Only this could help you in experiencing a better traffic to your site, as well the professionals will be coming up with their suggestions regarding your business.
Obviously, the social profiles do remain as one of the ways in increasing the web traffic, but still the way of adding up your information to the network matters!
It's better you try creating a business page in the social profiles and move with updating the business stuffs over. This will gradually be helping you out in what you wanted.