This is a decent article, much more balanced and helpful than most I’ve read.
It makes me cringe when people refer to it as “Mobilegeddon”. I didn’t realise SEOs were so desperate for work that they need to use such overly-sensationalist terms.
- It’s not a penalty
- It only applies to mobiles, not tablets or desktop searches
- By Google’s own admission, it’s one of many factors used to determine position
Yes, it’s worth doing, but “Mobilegeddon”. Give me a break.