Not necessarilly true. The link’s man/machine interface must adhere to a certain set of long established conventions.[list=1][]The text of the link must be of a different color from the parent text.[]Non-link text must not be underlined.[/list]
Observe a usability test to see people’s reaction to web pages that break either of these conventions. Even if the link text is a different color, the initial reaction is that the user is not sure it’s a link. Watch, too, people trying to click on underlined text that is not a link. Testing proves people have learned to see underlined, blue text as being a link. They can and will learn to use your particular interface if they care enough to hang around. You made life harder on your visitor. Way to go!
As a graphic designer working on web projects, you absolutely must learn to apply affordance within established convention. There is leeway for working your artistic talent into the mix, but if you mess with the users’ expectations of how things work, you are degrading the site.
The web is interactive. There is a large discipline dealing with man/machine interfaces, and the graphic arts are a small part of the whole with only a small but very visible supporting role. The graphic designer for the web would be better served if he were studying engineering design or library science rather than graphic arts.
//edit: @Jason, we seem to be reading from the same scripture.
cheers,
gary