SitePoint is watching you!

I like SitePoint, I have purchased a few books etc, I often read through the forums and topics.
While waiting for an item on Ruby for example (try any topic) I notice the status bar in my browser (FF) constantly open links to Ads (fair enough) downloading info, then once tha page is loaded, the status bar continues to flash various sites / links etc for example http://ping.hellobar.com/ does Sitepoint really need all this data just to show I clicked a topic to read.
Do you really do anything with all this data?

I’ve never noticed. I use chrome.
But I opened up FF and once the page loaded that was it. The hellobar is for the Christmas specials bar at the top of the page.