Who exactly are the people you want to capture?
Do you want people who will market your social media? or do you want social media users to be attracted to your marketing strategy? The following should be remembered.
Clear communication. Your goal should be clear, so make sure that you are understood by your audience. Focus on proper grammar and spelling, it will also make a good impression to your audience.
Identify the people you want to target. Basically, people of different age brackets have active social media accounts, but who do you want to attract? Will it only cater students? Young professionals? Established experts? And this is where your marketing strategy will now centralize.
Build your strategy. You have to conceptualize and study first your target's needs, likes, taste in terms of things. From that, try to plan for your strategy.
Be honest. "Selly-sell" people hiding under other propaganda is being hated. Avoid it. Or if you are a "selly-sell" people, tell it to them from the very beginning. Know your voice and stick to it.