Swfobject not working

Hi everybody,
Have no idea what I am doing wrong here, so I bet its something very simple that I just cant see.

If you check this page Targeted fitness training for body and mind , the swf file is not being loaded. I just see a spinning graphic.

If you can see the simple mistake, please let me know.

Thanks in advance.

In Firebug i could see the SWF object with the id of newsflash working fine