Bootstrap sure made all websites look the same with huge background photos and 3-4 word text overlaid on top of them. That being said we can’t put all the blame on Bootstrap. People are too lazy to make unique websites nowadays. They get templates and frameworks and don’t even bother customizing them. I’m not against the use of templates at all but I think people should make a bit of effort to make their websites stand out. Here is what Jason Fried said about the modern web design trends:
Most of these designs can be described like this: First, you see a huge photo with some text over it. Then, as you scroll down, the background slides away and another big photo with more text on it pops up. And so on… Maybe you’ve seen this style–it’s starting to crop up everywhere. To a designer’s eye, it looks good, and it’s technically impressive, but I’m not sure it says anything meaningful about the companies using it. Worse (for those companies), it’s created a new kind of clutter: Too many companies look the same–all style and not enough substance.
I totally agree with him. The written content is still what draws people in. Without a good copy you won’t be able to attract potential clients/customers no matter how good the visuals are.