Originally published at: http://www.sitepoint.com/top-10-personalization-strategies-non-retail-apps/
The ability to personalize a user’s experience is one of the greatest advantages mobile apps have over mobile websites. While the lines between mobile websites and apps continue to blur, apps can leverage device-specific functions like geolocation, push notifications, cameras, photo libraries and user contacts for creating personalized experiences.
The majority of mobile personalization platforms focus on retail and increasing sales and conversions. Non-retail apps can also benefit from personalization to keep users invested and engaged. In this article I present strategies and tactics to consider when interweaving personalization into your non-retail apps.
You Don’t Need Big Data or a Complex Architecture
Sure, collecting user and behavioral data coupled with complex algorithms to deliver highly-relevant experiences is the Holy Grail of personalization. And for that reason I think many developers shy away from personalization considering it too daunting. While such platforms are common in large e-commerce implementations, personalization efforts can begin without a lot of effort and still provide significant value.
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