Hi,
I’d like to know your opinion about my ecommerce site. I have very low conversion rate and high bounce rate. I think there’s something to improve but i don’t know what. I started working six months ago.
there you can see a button “customer who bought this…”
it’s annoying, it is almost passing thru right side box, this is ultimately ruining experience of website visitor, you should make some adjustment in this regards.
Let’s start a little higher level than your site design or cart funnel… Those are important but if your traffic isn’t convertable or your business isn’t appropriate, all the logos and icon tweaks in the world won’t fix that.
how are you getting traffic?
how much traffic do you have to base your conclusion about conversion rates on?
are your products your own or can they be found elsewhere?
how do you compare in price?
how do you set yourself apart other than price?
do you have any brand reputation or history people may know?
do you offer unique value for the category like hassle free returns?
do you have a good history of reviews and comments from customers on your products?
Tim’s right, you need to take a hard look at the numbers at the top of your funnel.
Also, ecommerce conversion numbers are rarely spectacular. I’m curious as to what kind of conversion you’re actually experiencing… a percentage will do fine - it not even be that bad!
Right in the middle of your website, at the very top, there is an empty space. Perhaps you should use it to tell your site visitors who the website is for, and state the benefits of your business there.
As a model of success I recommend Bill Myers’s Product Developer’s Resource Center at bmyers.com. Notice how logically everything unfolds on his home page.
Are you suggesting your CVR is 0.05% or 5%? Big differance…
There’s a few retailers pulling above 30% CVR rates so yes, someone could beat that, if you were looking to make a general comparison for some reason. The typical brand sees 2-4% conversion rates; slightly higher for pureplay etailers and much lower for manufacturers… it all depends on what your business is and your offering within the category.
Please, forgive my 0.018…
I sell unbranded products from italian knitwear factories.
I noticed that the highest conversion rate is about man’s products: it’s because we used a human model insted of a dummy?
That’s not alot but the PPC source should be driving decently interested customers over. How do you feel your pricing and offering compares on the terms you bid for? Does your traffic stick around or just bounce off the site as soon as they land?
As Ted has pointed out, your analysis should begin outside of the cart funnel. Your product mix and product value is one of the most important. You can have a website following the best standards and practices possible, but if you’re selling ounces of gold for $3000 each, your conversion rate will be near 0.
It’s not unrealistic to think that your product mix is going to to be responsible for 50-75% of your sales, no matter how good or bad your website is. After this, no individual tweak is going to make your CVR jump from 1% to 5% but a combination of tweaks may raise it 0.1% here and 0.1% there.
By the way, 1.8% is a very decent conversion rate.
There are two major reasons are behind of low conversion rate, You should check your content and products price of your site. If you came and not go for buy then you should update product list as well as prices.Check your contents are just according to your site’s theme and products which plays very important role for conversion rate
That means very poor targeting. You could advertise also the products like sitename.com/men-suit for the keyword men suit
rather then sitename.com for the keyword clothes.